Pricing, PPV & bundles

Spend an hour studying creators in your niche at your level — not the top fraction of a percent. Note their subscription price and what they include. You are not copying; you are finding the believable range a buyer already has in their head, then positioning with value rather than the lowest number.

Then apply the floor test: pick the lowest price you could charge and still not resent the work. Resentment shows up in your content and your messages, so a price that makes you dread posting is too low, full stop. Your niche and brand are what let you sit at the higher end of that believable range.

Your first price is a starting point, not a vow. As your library, proof, and demand grow, raise it deliberately and with notice. Where it makes sense, grandfather your earliest, most loyal subscribers at their old rate — the goodwill is usually worth more than the marginal revenue.

Knowing when to raise is a numbers question, which is exactly what Analytics & Optimization teaches: when conversion is healthy and demand is steady, you have earned the increase. Creators who never revisit price quietly cap their own income.

What should my first subscription price be?

Whatever sits inside your believable peer range and passes the floor test. There is no universal number — the full method is in Pricing Your Tiers.

Free page or paid page?

That is the model question: a free or low page is funnel-led and leans on PPV and tips; a paid page is subscription-led with more included. Decide before you price.

How often should I change prices?

Re-run the framework roughly each quarter and raise on purpose when your numbers support it — with notice, and grandfathering loyal subscribers where it fits.