Pricing is where new creators lose the most money — usually by going too low out of nerves. The fix isn't a magic number; it's a framework you can re-run as you grow. Here's the one we teach.

1. Decide what the subscription is

Before a price, define the promise. Is your subscription the main event, or a low-cost front door to pay-per-view and tips? Those are two different businesses:

Neither is "right." But your price only makes sense once you've picked one.

Price is a promise. Set the promise first, then the number.

2. Anchor, don't guess

Spend an hour looking at creators in your niche at your level — not the top 0.1%. Note their subscription price and what they include. You're not copying; you're finding the believable range a buyer already has in their head. Land inside it, then position with value rather than the lowest price.

3. Use the floor test

Pick the lowest price you could charge and not resent the work. Resentment is the real enemy — it shows in your content and your DMs. If a price makes you dread posting, it's too low, full stop.

4. Build PPV around the subscription

Pay-per-view is where most income lives once you have an audience. Keep it simple:

Platform note: Fansly and OnlyFans both support tiers, PPV, and bundles, but the discovery and tipping behaviors differ. Set the same strategy on each, then tune the numbers to how each audience actually behaves — covered in the Monetization program.

5. Raise prices on purpose

Your first price is a starting point, not a vow. As your library, proof, and demand grow, raise it — deliberately, with notice, and grandfather loyal subscribers where it makes sense. Creators who never raise prices quietly cap their own income.

The short version

Decide what the subscription promises. Anchor to your real peer range. Set a floor you won't resent. Make PPV and bundles the engine. Then raise prices as you earn the right to. Re-run it every quarter — that's pricing without guessing.